Speech Outline

Purpose- To evoke emotion out of the audience and make them want to support St. Jude by donating money

Thesis- St. Jude wants the audience to feel sympathy for the patients and donate to the hospital because of it

Setting- The commercial was shoot inside the hospital with children who are suffering from cancer. They also showed some of the children in their beds or rooms and connected to different types of machines.

Characters- The commercial used celebrity endorsement to help convey their point. They used not only one but four different celebrities all who have different backgrounds and fanbases. They also emphasized the children themselves who suffer from cancer. They showed the children when they are not in the best shape. Like I previously stated they were in their beds and hooked up to the machines. 

Music- Soft sad music played quietly in the background. This helped convey that these children are in need and help make the audience feel for them. The music also changes during the commercial and becomes more uplifting when the benefits of what St. Jude has done for these children are read off. This helps make the audience feel like something can be done and that they can make this difference.

Effectiveness- I think this commercial effectively got their point across to the audience. They wanted the audience to sympathies with these children and their families by putting them in their shoes and they did that. They got the audience to feel like they could make a difference even with the smallest donation.